derived from POWERHOUSE, [PWR] is a name that turns heads. it is an homage to the powerhouse of the cell, the mitochondria; to chris's ghanaian heritage; and to a high school tennis-team pun that became central to how he operates in professional and creative spaces alike. nmaitochondria came first. nmaito is the cleaner name now, but the energy and intention are the same.

in practice, [PWR] means boldness. it means strategic risk and challenging the status quo, no matter what others might think. it means maintaining unwavering authenticity in everything the work touches, and refusing to compromise or settle for less than what the moment deserves.

this philosophy is called [ATP.]: "ACHIEVE TRUE [PWR]". just like adenosine triphosphate, [ATP.] is critical to our success. it is our promise to pursue that standard unapologetically.